Growing Your Business: The relevance of the mission statement.

A mission is the purpose of an organisation and the reason for its existence. Many entities give a formal expression to their mission in a mission statement.

‘A mission describes the organisation’s basic function in society, in terms of the products and services it produces for its customers’ (Mintzberg). The mission defines the present state or purpose of an organisation.

A mission statement should be a clear and short statement. Drucker suggested that, a mission statement should answer the following fundamental questions:
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