Engage Your Audience: Business Ideas

Interact, educate, build trust
Another way to categorise a successful business is it’s category.

A business is successful if:
a.  it is unique and first in its category
b.  it is the best one in a given category

It is incredibly hard to be an innovator and build a magnificent product and service that is the first of its kind, and there is no competitor out there that does that. Most of us excel in a business that exists, or build a product with a lot of competitors in the category – and we try to make it better, one way or the other.

Beating massive competitors with solid marketing budgets and armies of developers is close to impossible. Even smaller brands in our niche have years of experience and a decent portfolio, which makes it hard to compete with.

What you can do?

Building a bridge between you and your potential and existing customers is a must. Communicate with them. Get some feedback. Send polls and research studies that would make you improve your product.
Continue reading Engage Your Audience: Business Ideas

FIFA Demand ‘Independent’ Leader For Reform Taskforce


Domenico Scala had been expected to lead Fifa’s taskforce

FIFA has said its reform taskforce will be chaired by an independent person from outside of football.

FIFA President Sepp Blatter announced plans last week to form an 11-person panel to review football’s scandal-hit world governing body.

Domenico Scala had earlier said he would only lead the taskforce if he is guaranteed full independence. Continue reading FIFA Demand ‘Independent’ Leader For Reform Taskforce

Sepp Blatter Deserves Nobel Prize, Says Vladimir Putin


FIFA President Sepp Blatter (left) is due to step down from his role next February.

FIFA President Sepp Blatter deserves a Nobel Prize, says Russian president Vladimir Putin.

World football’s governing body is engulfed in a corruption crisis, including an investigation into the award of the 2018 World Cup to Russia.

People like Mr Blatter or the heads of big international sporting federations, or the Olympic Games, deserve special recognition,” said Putin.

If there is anyone who deserves the Nobel Prize, it’s those people.” Continue reading Sepp Blatter Deserves Nobel Prize, Says Vladimir Putin