Interact, educate, build trust
Another way to categorise a successful business is it’s category.
A business is successful if:
a. it is unique and first in its category
b. it is the best one in a given category
It is incredibly hard to be an innovator and build a magnificent product and service that is the first of its kind, and there is no competitor out there that does that. Most of us excel in a business that exists, or build a product with a lot of competitors in the category – and we try to make it better, one way or the other.
Beating massive competitors with solid marketing budgets and armies of developers is close to impossible. Even smaller brands in our niche have years of experience and a decent portfolio, which makes it hard to compete with.
What you can do?
Communicate.
Building a bridge between you and your potential and existing customers is a must. Communicate with them. Get some feedback. Send polls and research studies that would make you improve your product.
Continue reading Engage Your Audience: Business Ideas
