Google grabbed the internet’s attention earlier this week with a brand-new logo.
With a design that’s quite a departure from the previous mark, the company has its eye on the future in more ways than one.
The Google G is directly derived from the logotype ‘G,’ but uses increased visual weight to stand up at small sizes and contexts where it needs to share space with other elements.
The Google dots are a dynamic and perpetually moving state of the logo.
They represent Google’s intelligence at work and indicate when Google is working for you.