Facebook Will Be Letting You Doodle On Your Photos

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Facebook is introducing some epic updates…..

Facebook has been hitting us with a string of pretty epic updates lately. But the news of their Doodle function is top of our fun list right now.

Thanks to the app’s latest update, we’ll be able to draw on top of our own photos.

As part of Facebook’s built-in photo editor, Doodle will allow you to use your finger to draw, sliding the colour bar up and down for different shades.

It all sounds pretty fun, but what’s the point?

Facebook have claimed that the purpose is to ‘bring attention to a particular object, scribble something funny on a friend’s face, or even paint a picture.’

We’ll totally be taking full advantage of having the power to draw a moustache on our BFF’s face.

Doodle will be available for people that use Facebook on their iPhone or Android.

Facebook also recently announced a move that’s got everyone VERY excited over here at LOOK HQ.

Your profile picture can now be turned into a GIF. Yep.

Facebook is letting users replace their static profile picture with a 7-second video that will play on a loop.

Read: Twitter Might Be Ditching Its 140-Character Limit…..

Just like on Instagram, you can turn the sound on or off. And you can also time a profile picture, so that it only appears for a day, or 3 days.

There are other updates too. You know your tagged photos that appear at the top of your profile? Well, you can now customise them and select 5 ‘featured photos’ to be promoted instead to show the world what you’re all about.

We’re guessing they took inspiration from Tinder with that one…..

As for aesthetics, your profile picture will also move from the left to the centre of your profile.

All of these updates are currently only available on mobile, but hey, we’re still mega excited.

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BUSINESS TIPS: Managing The Business – Business Life Cyc

Although company growth phases may be less distinct than product life cycle phases, because growth is continuous, a company does usually move through phases from launch, through growth, to maturity.

To avoid stagnation and eventual decline, it is likely that the business will need to expand into new products, or new markets.

As we have indicated previously, it is important for the management team, in particular the Board who are developing strategy, to be aware of the existence of the life cycle, and to know and understand at what stage in the cycle a business is , so that the strategy is appropriate.

There must be continual evolution of the product range, or introduction of new products and ranges for a business to remain strong. And there have to be new developments in the business itself to prevent its own decline.

In a larger company, this is often the task of product development, or new business development, or marketing,
In a small company, the business owner or manager must address these issues.

The length of the life cycle will vary according to the type of product or service and the sector in which the business is operating.

Effect of life cycle stage on strategy

Business success often depends on entrepreneurs and management teams recognising where the business is positioned in the life cycle and developing the most appropriate strategies for that stage in the cycle, and their plans and ambitions for the business.

The strategy for growth will be defined by management, usually in a 2, 5 or 10 year plan. It is important that the life cycle stage is kept in mind when the plan is developed, as the plan will in itself define whether the company continues inexorably on a course to maturity and eventual decline, or whether the life cycle is actively managed to extend the life of the company.

The plan will define the goals and strategies, to fit the direction of travel the Board want for the company.

Different stages of the company’s life cycle require different objectives and strategies, so for example if they believe the organic growth of the company has plateaued, they must stimulate growth by moving to new products or markets.

The business life cycle will follow the usual stages :-

Development
Launch
Growth
Expansion
Maturity
Decline
Development

The business is just an idea and is being researched. Market research will be undertaken, a business plan produced, including cash flow forecast. A legal structure will be selected, banks and professional advisors appointed and funding will be sought.

Launch
First customers and markets are established. Adjustments may be made to product, marketing plan, selling price, packaging, production, distribution.

Growth
Customer base becomes established, competition may now be appearing, additional staff may need to be recruited and trained, and Management, Accountancy and IT systems may need to be extended. This is the difficult period where many businesses fail.

Expansion
Sales and profits are good. Extra cash funding may be needed .The Business Plan should be reviewed regularly. Management must deal effectively with problems of expansion, such as new products, markets, perhaps exporting. They must not become complacent because if they don’t continually drive the business forward, competitors will overtake. Competitors will be trying to steal market share, whether by bringing out improved products, attacking on price, mounting marketing campaigns to show their product is better than yours. Management must play a defensive game.

Maturity
There is a loyal customer base, but Sales growth slows, and may begin to drop off. Competition may intensify as new products are introduced to the market. Management must find ways to sustain and even stimulate growth, by looking for new products and markets. Professional advisors, or mentors in the case of smaller companies, may be needed to offer advice, opinion and feedback.

Decline
At this point if management have failed to revitalise the company, they must consider an exit route. They may sell the business or some of its brands, or the business may eventually close. If the industry is in decline, mergers and consolidations may take place.

Strategy
So at each stage Management will be focused on different priorities. The board must develop a strategy that recognises and acknowledges the company’s position in the life cycle.

Departments and processes such as product development and marketing, management structure, staffing, succession planning and the IT infrastructure must reflect the Boards’ vison for the short, medium and longer term future.

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BUSINESS TIPS: Managing The Business – Ethics or Profit?

An organisation’s ethical policy will provide a code of professional conduct for managers when dealing with potentially controversial issues which arise in the business environment, such as human resource policies, trading practices, director’s responsibilities, industrial espionage and corporate social responsibility.

The actions of Businesses large and small can have a significant impact on their staff, suppliers, community and the planet .The management of organisations, who define their policies, can choose to act primarily in pursuit of profit or to adopt a more ethical approach. They often embody these policies in a corporate social responsibility policy (CSR).

An ethical approach aims to ensure the employees act responsibly in putting ethical considerations before profit, considering the implications of their actions on staff, suppliers, community and the planet. It encourages staff to be sensitive to their community, always do the right thing, and behave morally fairly and honestly.

Such a policy will seep into the culture of the company and help staff select the correct course of action in any given situation.

Good business ethics are sometimes required by law, and will create trust and public acceptance in the market place for the company. They will reflects the culture and philosophy.

Why should businesses act ethically and risk their profits?

There are those who argue that the objective of any company is firstly to make a profit, and that many organisations have a stated aim off maximizing shareholder returns, in which case sacrificing profits to ethics may conflict with director’s fiduciary responsibilities.

Shareholders today will largely accept that ethical considerations must go at least hand in hand with profit requirements, and this should be embodied in the CSR policy, and allow directors to make socially responsible decisions.

This is a constant dilemma for managers, whether they are employed by a giant corporation or running their own business. Many owners and managers know that ethical policies will increase costs, and thereby reduce profits.

On the other hand companies who develop an ethical brand image such as Fairtrade or Body shop may be able to charge higher prices for their products and encourage loyalty from their customers.

So in this case an ethical policy does not necessarily lead to reduced profits.

A company that behaves unethically , for example by paying staff low wages, may attract bad publicity and fail to appeal to potentially high flying staff , making it more difficult and expensive for them to attract new staff.

So sometimes ethical behaviour can pay off for an organisation even if they don’t put profit first.

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